0→1 platform
Rebuilding Pharmacy Shipping Infrastructure
45%+ improvement in shipping efficiency and operational accuracy.
At a glance
- Problem
- Fulfillment ran through ShipStation. That added third-party cost, manual label and carrier work, and weak control over exceptions and reshipments.
- My ownership
- I prioritized what to bring in-house versus keep with a vendor. I led product requirements for carrier integrations, exception recovery, and the sequence of rollout against live operations.
- Constraints
- Three carriers, live pharmacy volume, cutover risk. An incomplete shipping product is a fulfillment incident on day one.
- Decision
- I made the product decision to treat shipping as an API product — service selection, labels, tracking, and failure states — not a vendor checkbox, and to design exception recovery before the happy path.
- Collaboration
- I worked with engineering on the carrier integrations and with operations on cutover, exception handling, and training the new workflow.
- Result
- Direct UPS, FedEx, and USPS integrations launched. Shipping efficiency and operational accuracy improved more than 45%. Third-party and reshipment cost pressure dropped.
System
Fulfillment to carrier
Pharmacy fulfillment
In-house shipping workflow
Carrier integration
UPS / FedEx / USPS
Tracking / fulfillment outcome
Fragmented, vendor-dependent label work becomes an in-house workflow with direct UPS, FedEx, and USPS integrations. Exception recovery is part of the product, not an afterthought.
45%+
efficiency and accuracy
01
Problem
A third-party layer sat between pharmacy staff and the carriers moving product. Cost, accuracy, and reshipments were workflow failures, not generic e-commerce issues.
02
What I owned
I ran discovery and workflow analysis, decided in-house vs. vendor scope, and wrote requirements for carrier APIs, exception design, and operational rollout — not a demo path.
03
Product decisions
Integrate UPS, FedEx, and USPS directly. Scope each integration as operator-facing product: label generation, service selection, tracking, and recoverable failure states.
Ship on live volume only when exception handling is specified. Train the new workflow and iterate after first use.
04
Result
Proprietary shipping launched on UPS, FedEx, and USPS. Efficiency and operational accuracy improved more than 45%. Operations gained control; unnecessary third-party cost came out of the path.